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It began in 1978 when Australian surfer Brian Smith moved to Southern California with a dream. Using his favorite material – sheepskin – he designed a product unlike any other – the Classic Boot was born. By the mid-1980s, UGG became a symbol of Southern California beach culture, gaining momentum through surf stores from San Diego to Santa Cruz. Adopted by the fashion elite and then the world, the brand has since moved beyond iconography to design footwear, apparel, accessories and homeware with an uncompromising approach to creativity, quality and craftsmanship.
UGG is built on a foundation of “feel” and a commitment to lasting quality and enduring design that transcends trends. As an industry leader in quality materials, we are known for the feel we provide – comfort and support where and when you need it most, and for making you feel what you want to feel. Like a lasting hug from a loved one or friend, the UGG feel is an undeniably true attribute of our brand and the emotional connection we’ve always had with our consumers.
Bold, provocative and authentic, UGG is a purpose-driven brand for those who refuse to be defined by convention: for those who do things their own way, the only way. Always keeping style, individuality and solidarity in mind, we work with multifaceted creatives and activists from around the world whose stories inspire us to celebrate freedom of expression and explore topics that matter. In telling their stories, we tell ours.
UGG cares deeply about doing business the right way – developing innovative products while respecting our people and our planet. That’s why in 2016 we joined the United Nations Global Compact (UNGC), the world’s largest corporate sustainability initiative, with more than 9,500 companies participating. We work with expert partners to drive positive change in the world, promote diversity and inclusion for all, and are taking steps to understand and minimize the environmental impact of our operations. Committed to transparency, please visit our new microsite to learn more.
Helene Frain: We’re in a world where technology leads – so, craft-led design has become very romantic because it connects us to things and people and our surroundings. This is how we approach the design of our Classic Boot. It responds to basic needs of protection, comfort, and coziness, but it also intuitively tells a story of artisanship and human connection. It means so many things for so many people, so it always carries that personal connection.
JG: Our Classic Boot was ahead of its time because it was – and still is – a gender-neutral shoe. It really is a universal style: you can dress it up or down; it looks great on anyone, anywhere. Plus, there are few other shoes more comfortable than the Classic Boot. The design makes it easy on and off, and you can wear it without socks.
HF: Our Classic Boot is for everyone. There’s such a democratic aspect to it, which proves its power because it’s really touching everyone, all kinds of demographics. It’s evolved tremendously, which is exciting. I love seeing it on different people – that inclusivity proves that the design is right. It’s super universal.
JG: We have done quite a lot with our Classic Boot to improve its sustainability. One of the first changes was on the outsole design, eliminating the majority of waste from the die cutting when transitioning into an injection moulding process. We also continue to explore sustainable outsole innovations that use plant-based materials. The upper is Leather Working Group (LWG) certified sheepskin that ensures high environmental standards.
HF: Our Classic Boot is unique and timeless – it’s got so much power, and there is still a lot that we can do with it. There’s a sense of pride in its identity. Going forward, in terms of design, it’s especially important to keep that honesty. It’s also important to keep the comfort and feel of our Classic Boot, which is at the core of it. If you don’t have that, you lose the entire experience. That’s always going to be number one.
I don't know why people are complaining about the strap I don't even put the strap on they are so cute I get alot of compliments just slip them on and the strap is just under your foot cant even tell its there.
I have the black, chestnut, and chocolate. I love them all. Black is my least favorite because the black shearling colors my feet black. I usally wear a size 9 and size 9 fits perfectly. I wore these all winter; everywhere.
I live in my Ugg boots when I leave the house. Now I live in my Ugg slippers at home! They are so comfy and warm! I love that they have support and aren't just flat slippers.
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